Tuesday, February 12, 2008

Clinton's Fake Shake-Up -- What Else Is New?

Hey, the Clinton change in campaign managers (from Patty Solis Doyle to Maggie Williams) is just another slick bit of marketing from the savviest campaign ever to seek a third term as President.

Why do it? And why do it now? Ah, yes. Timing. Tuesday Clinton will lose three more primaries in the "Potomac" region. She just lost Maine after losing Washington, Nebraska and Louisiana.

This change is touted as no change at all. And it isn't. Ms. Williams is just getting a new title and so is Ms. Solis. But it lays the predicate for suggesting, when Hillary wins Texas and Ohio, which she is expected to do, that some wondrous turnabout has occurred.

It doesn't hurt at this point to show her flagging supporters that 'change' is in the air. And she will need all the help she can get from the media by the time Texas and Ohio roll around.

It's making the most of a bad situation. This is the Clinton magic. That they constantly find themselves in 'bad situations' is of their own divisive doing.

What her campaign is most desperately in need of is a 'rationale' -- a reason to vote for her, a reason she's running. But, absent that, manipulating the atmospherics will have to do.

So far, the only 'real' event, the only primary that really varied from the predicted outcome, was New Hampshire. An event which may well have been inflected by Hillary's tears. They were real enough one supposes. But her reason for crying -- that she so desperately wants to do great things for our country -- was transparent baloney which even those moved to sympathy could see through.

What these Clintons might have been had they only been honest...

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